(Up-and-Coming) Telegenic Stars is a unique, entertaining and interactive competition like you have never seen before! A number of young women, who are looking to find fame and fortune, compete against each other in a battle to become the next A-list TV superstar, model, or even a billboard girl for a big-name company.
(In the original NTV program broadcast in 2010, 6 girls were chosen out of 21 to represent NTV for a year as "NTV Telegenics" and many go on to be singers, actresses or models.)

No celebrity judges here. Only the viewers decide who will be chosen as the Telegenic Stars". Viewers vote not by the phone or through the internet like in traditional audition shows but through an innovative new type of voting system.

Here's how it works: First of all, the star hopefuls try to make the most of their talent to promote themselves on the 30-minute weekly program. Following the program, the girls host a live video chat and communicate directly with their fans. During the live video chat, fans can buy snacks, drinks for their favorite girls, as well as snapshots of their favorite girls. Each item that the fans buy earns the girls points to keep them in the race, securing them a place in the program the next week and raising their fan count and point count. The girls with the least amount of points are eliminated at the beginning of the next episode, losing their chance to become one of the next Telegenic Stars. Fans have the chance to meet the girls not only online through live video chats, but in person at events such as autograph signings, photo-taking sessions, and BBQs, where the girls use their charm and beauty to earn even more points. The key to staying on the show is earning the support of the viewers, in turn earning the most points from their appearance in the program as well as the live video chats and events.

The more the viewers want to make their favorite girl into a star, the more they will spend on events and items. (Up-and-Coming) Telegenic Stars is a profitable program since it is produced on a low budget, and in addition, items like the snapshots which are purchased by the fans earn direct revenue for the production side. Also, the chosen Telegenic Stars will already have a fan base with their exposure on the program, guaranteeing more revenue made from their CDs, photo albums, etc.

Tried and proven in Japan, (Up-and-Coming) Telegenic Stars is a sure hit with viewers, producers, and broadcasters worldwide!