To buy or not to buy -- that is the question.

Say you are at a fast food burger joint and you see a $100 premium burger on the menu made by some famous chef. Would you stick to ordering their regular burger or splurge? And WHY?

"Would You Pay?!" is an observational reality show which monitors the buyer's wavering decision-making process as each experimental situation is carried out. But it won't end there. The cameras, in storytelling fashion, will follow the person after the purchase to find out what drove them to their decision. You'll wonder if you'd take the deal or not if you were in their shoes. The surprising results are sure to make you gasp or firmly nod your head in agreement.

Use your instincts and guess along with the celebrity guests in the studio as this docu-style game show tries to predict whether people would buy or not buy an expensive product or service in an "are-you-kidding-me?" situation. No tricks or candid camera stunts. It's real!

This family-oriented show, also sold as a finished program, brilliantly intertwines human drama, comedy and game show concepts and can easily be tailored to any market.