Marking the 32nd annual broadcast of 24-HOUR TELEVISION: "Love Saves the Earth," this year's theme "START" will convey the concept of "never being too late to realize your dream. Start by taking a small step forward." All of the hosts and celebrities who participate in the show will wear T-shirts bearing an original design encompassing this concept.

Inspired by the fact that Disney / Pixar's upcoming animated film entitled "UP" shares a common theme with 24-HOUR TELEVISION, this year's T-shirt design was created through an exclusive collaboration with Pixar's creative team. The story of "UP" revolves around an old man, finally embarking on his journey, which is a dream he promised with his late wife, in a floating house suspended from helium balloons. Similarly, the depicted T-shirt character, a retro television set named "ZUZU," is flying up into the sky on balloons, conveying the message: "Let's hold on to our dreams."

Proceeds from promoting and selling these charity T-shirts will be added to funds raised to assist the underprivileged and for other social causes.

24-HOUR TELEVISION
Broadcast schedule: August 29th (Sat) and 30th(Sun)
Average viewer rating of previous year's 24-HOUR TELEVISION: 18.6%
Total amount of donations collected since 1978: 27,248,414,171 yen (as of September 2008)
Charity T-shirt Web site: https://www.ntv.co.jp/24h/shop/

Public Relations
Corporate Administration
Nippon Television Network Corporation