In this seventh year of its eco campaign, NTV has taken the initiative, as a television station, to think outside the box and through various forms of communication methods. Throughout the coming year, we plan to widely implement our activities with viewers as well as with others who share our vision.

• Concentrated Campaign Period: Eco Week May 30 (Sunday) through June 6th (Sunday), 2010       *UN World Environment Day = June 5th


• Across-the-Timetable Approach via Various Programs
  Through coordinating with live broadcasts of infotainment programs such as ZOOM IN!! SUPER, golden and primetime regular programming, news programs such as NEWS ZERO, sports broadcasts and various other program genres, NTV will broadcast original environment topics during this campaign period. At the same time, NTV will host events and distribute environment-related contents via the Internet.


• Collaborating with NHK's Environment Campaign
  To further broaden the scope of our activities in 2010, NTV has chosen to collaborate with public broadcaster NHK who has been embracing environment campaigns for many years. Our plan is to reach as many viewers as possible through this campaign collaboration to provide more opportunities to reflect on global climate.
  Plans under consideration include joint programs and/or events.

Collaborative logo to be shared by NTV and NHK

NTV had utilized the theme of "Touch! eco" as its environment campaign slogan until this year. Our wish was for people to take a moment to think about eco and to actual "feel" it. Let's fast forward to 2010. There is an overflow of products using the word "eco," stores are choosing not to hand out plastic shopping bags and we even see people carry around their own pair of chopsticks. Therefore, we are moving from "Touch" to the next step.

LEARN ... the current condition of our world.
PROTECT ... our world for future generations.
CREATE ... a future that is brighter than today.

Rebuilding forests by implementing afforestation programs, re-using grandma's kimono to make a kimono for her granddaughter, growing food that is safe to eat and creating new products that are kind to our environment by utilizing cutting-edge technology that stemmed from the traditional Japanese knowledge of craftsmanship...
This campaign is not to look back, but to positively look forward to "creating" while thinking about ecology.

Public Relations
Corporate Administration
Nippon Television Network Corporation