Every year since 2003, NTV has engaged in an environmental campaign that has been conveyed through television programs, events and activities, all based on the theme of eco.
In this seventh year, NTV has teamed up with public broadcaster NHK to embark on a new movement with a renewed message of "making the future" through the three themes of learning, protecting and creating.

NTV program personality Hideyuki Nakayama, NTV campaign personality Seishiro Kato and NHK eco special program personality Norika Fujiwara pictured with eco characters.

During Eco Week 2010, which will take place from May 30th through June 6th, NTV will broadcast various programs for viewers to reflect on what each individual can do to contribute to a hopeful future for the earth. In addition to the eight regular across-the-timetable programming of news and infotainment, a weeklong schedule of ecology-related content is planned.

• Special Primetime Program: June 4th (Friday) 9:00PM -11:24PM
  Featuring popular media personality Takeshi "Beat" Kitano along with seven scholars, this program will explore answers to common and often confusing questions about environmental issues while trying to separate fact from fiction.
   
• Special Live Program from Eco Event Venue: June 6th (Sunday) 8:00AM -11:25AM
  Extraordinary people engaging in amazing efforts and spectacular projects to save our planet will be introduced in this program. Highlights will include a person who sunk 600 subway cars into the ocean to create artificial reefs for fish habitat, an experimental project to purify a dirty lake and a comedic duo's challenge to live a garbage-free month.
   
• Eco Week Events: June 5th and 6th
  Concert hall SHIBUYA-AX will serve as the venue to showcase eco workshops, thematic booths and collaborative events with NHK such as lively talk shows by weathercasters, dramatic 3D videos and a stamp rally.

Public Relations
Corporate Administration
Nippon Television Network Corporation