Nippon TV Becomes Ratings Champion for Fourth Consecutive Year!
Nippon TV 2017 Annual Viewer Ratings (January 2, 2017 - December 31, 2017)

COMMENTS:
Yoshio Okubo
Representative Director, President and Chief Executive Operating Officer:
It is my great honor to announce that Nippon TV once again won the Triple Crown title for annual household viewership in 2017. I would like to express my deepest gratitude to the loyal viewers who supported our programs, as well as our sponsors and partners who enabled our production process.

Nippon TV has captured the Triple Crown title for four consecutive years since 2014; instead of resting on our laurels, however, we continue to stay on the offensive and proactively embrace new challenges, striving to produce content that resonates with the lifestyles of the general public.

In 2018, we will aggressively pursue opportunities for comprehensive multi-platform content rollouts that take advantage of our linear, BS (broadcasting satellite), and CS (communications satellite) channels, international broadcasts, as well as Hulu Japan and our other internet streaming services. We hope you continue to support us in these endeavors.

Programming Division
The past year was marked by our relentless drive to rebrand our regular shows, kicking off with our April 2017 programming improvements that included switching our Saturday drama series with our popular entertainment show "Must be Arashi," moving "World's Shocking News" to another time slot, and changing the starting time on our Monday evening programs to increase viewer flow and retention.

Our annual charity program "24-Hour Television" aired for the 40th straight year and took on many new challenges for the sake of promoting public welfare and social contributions. Average ratings for the entire 24-hour-long broadcast came in at 18.6%, tying the second-highest viewership in its history.

We are truly delighted that our quest to continue evolving paid off with a fourth consecutive Triple Crown title for annual household viewer ratings since 2014. We will continue to step up our game and work tirelessly to bring out our creativity and ingenuity in order to exceed the expectations of our viewers.