2018
6.1
Nippon TV and UN Environment debut Sorajiro and friends
to promote Sustainable Development Goals
Tokyo, 1 June 2018 - To promote environmental awareness in support of the UN Sustainable Development Goals, Japan's Nippon TV and UN Environment have partnered on a series of animated public service announcements featuring popular animation character "SORAJIRO".
SORAJIRO" and his friends, based on Nippon TV's much-loved weather characters Sorajiro, Kumojiro ('Kumo'), and Potsurin ('Potsie') are targeting tweens (aged 8 to 12) as environmental champions, with small, every day environmental actions that viewers can learn about and incorporate into their lives.
"SORAJIRO" for tweens in North America (from left:Potsie, Sorajiro, Kumo)
Nippon TV is collaborating with the United Nations Environment Program to deliver the PSAs. They include spots on air pollution, food waste, marine litter and waste, tailored to young audiences.
The Sorajiro costumed character participated in the video campaign for the 2015 United Nations Climate Change Conference, promoted by the World Meteorological Organization, making Nippon TV the first commercial television broadcaster in Japan to collaborate with the UN. The Sorajiro character also participated in the 2017 version of the campaign. In June of the same year, Sorajiro helped celebrate his 10th anniversary by appearing at the United Nations Environment Program's International Environmental Technology Centre in Osaka, Japan, to conduct events related to World Environment Day 2017.
SORAJIRO Website
https://www.sorajiro.com/
https://www.sorajiro.com/
Sustainable Development Goals
The 2030 Agenda for Sustainable Development - including its 17 goals (SDGs) and 169 targets - was adopted in September 2015 at the UN headquarters in New York. All member countries of the UN unanimously agreed on this agenda that declares to work tirelessly towards a sustainable world, focusing on poverty, famine, energy, and environmental change by 2030.
The 2030 Agenda for Sustainable Development - including its 17 goals (SDGs) and 169 targets - was adopted in September 2015 at the UN headquarters in New York. All member countries of the UN unanimously agreed on this agenda that declares to work tirelessly towards a sustainable world, focusing on poverty, famine, energy, and environmental change by 2030.
The 17 Sustainable Development Goals of the United Nations
Nippon Television Network Corporation
President's Office, Public Relations
President's Office, Public Relations
