Similar to Nippon TV's successful format Mute it!,
Crush Park is adaptable during this global pandemic

TOKYO, JAPAN - February 16, 2021 - Nippon TV, Japan's leading multiplatform entertainment powerhouse, announced today the launch of a game show format titled Crush Park. True to its title, Crush Park is a simple program that requires nothing more than literally crushing various objects to get to the goal of winning the prize. Hitting the airwaves in December 2020 on Nippon TV, Crush Park topped the viewer market share across target audiences including children 4 to 12 male/female (41.5%), teens 13 to 19 male/female (36.7%), and female aged 20 to 34 (35.7%) as well as 35 to 49 (31.8%). Following the footsteps of domestic success, Crush Park is now available as an international format.

Similar to the award-winning Nippon TV format Mute it! sold to WBITVP, Crush Park is a COVID-19-friendly studio game show. Players take on the challenges either solo or in small numbers, minimizing the risk of contact during taping,　making it appropriate for the current times.

In Crush Park, on each self-contained episode, there are three wacky obstacle courses. Different types of walls blocking the way, 400 water balloons sticking to a giant ceiling falling overhead, and angry monsters with sharp horns awaiting the challenger who must destroy them as many as possible and as fast as possible to reach the prize. After each challenge, the lowest scorers are disqualified. Each equipped with hammers, swords, nunchucks, and a special explosive potion created for the show, the players engage in challenging physical actions to advance through the stages and become the ultimate winner.

As the contest progresses, the players fully unleash their usually hidden inner beast and go into full swing, destroying as many obstacles in sight with full force. Usually, people are forbidden to destroy objects, but once leaving the stressful reality and stepping into this vibrant wonderland, the contestants take this joyous challenge to break walls, burst water balloons, and take the horns off of the angry monsters. Who knew that an elegant librarian would become such a wild destroyer?

"As people try to overcome these stressful COVID-19 times, there is no better moment for Nippon TV to offer this new stress-busting game show format. With the pop look and feel of a theme park or arcade, Crush Park thrills viewers with an excitement far-removed from daily reality. Satisfaction is guaranteed for the show's players and viewers in this family-friendly game show," commented Mikiko Nishiyama, Managing Director, International Business Development, Nippon TV.

About Crush Park
Break everything and be the ultimate crusher in this stress-busting game show!
Once leaving the stressful reality and stepping into this vibrant wonderland, players are encouraged to break things with their mighty blows. Crush, crush and crush walls, boxes, water balloons or clay pots to conquer wacky challenges in knockout stages, and beat monsters while ignoring the annoying game master.

Each equipped with weapons of respective destructive powers such as hammers, swords, nunchucks or a special explosive potion created for the show, players engage in physical challenges to advance through the stages. Who will become the ultimate winner of Crush Park?

- Who can break five walls of different materials and run through the course the quickest?
- How many water balloons out of 400 can you pop in two minutes?
- Keep cutting columns until the big monster statue falls to the ground!

The strategy behind the choice of weapons, or where to start the attack determines how the players fully unleash their inner beasts and inflict mass destruction. Who knew that an elegant librarian could become such a wild destroyer?!

Players must outdo their competitors in speed, power, and level of damage to become the best crusher, while channeling their everyday stress into destroying "monsters."

By sharing a few good laughs and busting stress with players who smash one flashy enemy after another, viewers will also be able to break through just by watching the show!

https://www.ntv.co.jp/english/pc/2021/02/crush-park.html

About Nippon TV
Nippon TV is Japan's leading multiplatform entertainment powerhouse and ratings champion broadcaster as well as owner of streaming giant Hulu in Japan. One of the biggest successes for the nation's finest producer of all genres of programming is the Emmy Award-winning Dragons' Den/Shark Tank, a globally successful business show format that has more than 40 versions in 186 territories across all continents of the world. Following closely are the successes of scripted formats Mother and Woman -My Life for My Children-, whose Turkish versions have become mega-hits that have gone on to air in more than 40 territories around the world, a first for a format from Japan. Mother has also been sold to South Korea, Ukraine, France, Thailand, China and more, making it one of the most exported formats out of Asia. The Chinese remake of Mother won the Best Drama and Best Actress of the 2020 Best Internet Content Ranking at the 2020 Shanghai International Film＆TV Festival Shanghai Internet Summit. The company is also achieving great success with gameshow formats BLOCK OUT, an action-packed game show format that has been sold to Thailand, Indonesia, Vietnam, Spain and Holland, as well as Mute it!, the award-winning show sold to WBITVP and produced in the Netherlands. Over 90% of its content IP is fully owned by Nippon TV, in addition to well-established businesses that span VOD/live-streaming engineering, animation/film production, fitness clubs, eSports, and android creation/digital mixed reality technology. Nippon TV is leveraging its coveted platform to revolutionize digital media in an ever-changing industry to solidify its presence and brand as a global media leader.