[Note: This document is a translation of the original Japanese document and is only for reference purposes.]

We at Nippon Television Network Corporation (Nippon TV) would like to share our cherished values and vision for the future with everyone in the organization and the public. Nurtured over the last 70 years since we hit the airwaves, we have established 4 VISIONS as our reason for existence and Lasting Creations for Our Hearts and Future (working translation) as our new corporate message.

Create unprecedented touching moments to expand life's possibilities.
Connect humanity by creating shared experiences that address what people want to see and know.
Quickly provide reassurance with accurate information to offer hope for tomorrow.
Continue to create new positive experiences by recognizing that differences and diversity make our world vibrant.

The four statements in 4 VISIONS express the specific values held by Nippon TV's content and services, what future we can reach, and what challenges we need to take to get there. Our new corporate message Lasting Creations for Our Hearts and Future illustrates our sincere motivation that is based on 4 VISIONS and Nippon TV's distinguishing traits (origin and corporate DNA). It is also an affirmation that we will stand by the public as we take on challenges for the future.

Bringing forth creations that last in our hearts and future is what truly motivates creators. Our new corporate message once again expresses why we develop content and services, and is a declaration of our commitment to position Nippon TV as a supportive presence that builds a connection with everyone, while continuing to create value that contributes to a better future. It represents our will to go beyond broadcasting and create at the next level. It also makes us ponder if Nippon TV has been able to produce truly lasting creations, so that we can take appropriate action.

With Nippon TV on its 71st year since the start of broadcast, I humbly ask for your continued support.

Akira Ishizawa, Representative Director, President and CEO, Nippon Television Network Corporation:
Lasting Creations for Our Hearts and Future is a wish from our soul that the content and services that Nippon TV delivers to the world remain in the hearts of our consumers and become actions and memories that impact the future. This is what truly motivates creators and reflects Nippon TV's ongoing commitment to create content and services at a higher level. Nippon TV will continue to stand by the diversifying lifestyles of the public and evolve into a media group that you can depend on more than ever.