NIPPON TV'S RED CARPET SURVIVAL TO BE PRODUCED IN ITALY
BY BLU YAZMINE FOR PRIME VIDEO ITALY

Thrilling Game Show Red Carpet, Vip al Tappeto hosted by Alessia Marcuzzi
currently in production, to stream in 2025

Key art and images from Nippon TV's format. Italian version will be available later in the year.

Nippon TV, Japan's leading multiplatform entertainment powerhouse, and Blu Yazmine, one of the leading production companies in Italy, jointly announced today that Blu Yazmine has acquired the Italian rights to produce Nippon TV's hit unscripted game show Red Carpet Survival (30 to 60 minute episodes). The Italian production was filmed near Milan, and is set to stream on Prime Video Italy in 2025.

Red Carpet Survival is a high-energy game show where contestants act as bodyguards who must safely escort a celebrity VIP. Their mission is to make the VIP stay on the red carpet that stretches out to their destination no matter what; it means suffering physical blows and surviving a series of crazy traps such as huge explosions, attacks by robots, and even real crocodiles secretly set on their way. The format was created and produced by Nippon TV and commissioned to air on Nippon TV to stellar ratings.

Quote from Sayako Aoki, Format Sales and Licensing, Nippon TV:

"Red Carpet Survival, titled Red Carpet, Vip al Tappeto for Italy, is currently in production and is already promising to be hilarious. Popular Italian celebrities will be the VIP on the red carpet and will challenge incredible obstacles created in a unique Italian setting near Milan. I am so happy to see our combined ideas come to life to entertain Italian viewers, once again proving that this high-energy format is the perfect fit for those on the search for ‘crazy Japanese gameshow' type of shows, or more simply,an opportunity for a good laugh!”

ABOUT NIPPON TV
Nippon TV is Japan's leading multiplatform entertainment powerhouse and ratings champion broadcaster, as well as owner of streaming giant Hulu in Japan. Over 90% of its content IP is fully owned by Nippon TV and the company has been active in bringing its content to the international market in the form of anime, ready-made programs, formats, and through co-production partnerships.