![Businesses cash in on Reiwa](/englishnews/user_images/title.00_00_13_23.Still004.jpg)
Businesses cash in on Reiwa
Japanese businesses are trying to boost sales from the new era by selling Reiwa-related products.
read more![Gov't reaction to new emperor](/englishnews/user_images/s3conv_img_3854.jpg)
Gov't reaction to new emperor
The Japanese government designates Emperor Naruhito's enthronement ceremonies as state affairs.
read more![Last Heisei comments outside the Imperial Palace](/englishnews/user_images/s3conv_img_3855.jpg)
Last Heisei comments outside the Imperial Palace
Nippon TV talks to people spending the last, rainy day of the Heisei Era outside the Imperial Palace.
read more![Prince Hisahito's school intruder nabbed](/englishnews/user_images/s3conv_img_3856.jpg)
Prince Hisahito's school intruder nabbed
Police arrest a suspect for illegally entering a school where Prince Hisahito attends and placing knives on his desk.
read more![Emperor Akihito's last remarks](/englishnews/user_images/s3conv_img_3857.jpg)
Emperor Akihito's last remarks
Emperor Akihito hopes for stable and fruitful Reiwa era in his last remarks before stepping down.
read more![Emperor Akihito's last day on the throne](/englishnews/user_images/s3conv_img_3858.jpg)
Emperor Akihito's last day on the throne
Emperor Akihito reports his abdication to ancestors at the Imperial Palace.
read more![Reiwa MIDI art](/englishnews/user_images/s3conv_img_3859.jpg)
Reiwa MIDI art
The keyboard player from the band Re:ply makes music with the characters for Japan's next era name, Reiwa.
read more![Starbucks mugs sold only in Ehime](/englishnews/user_images/s3conv_img_3860.jpg)
Starbucks mugs sold only in Ehime
Starbucks Coffee Japan teams up with local artists to create unique mugs sold only in Ehime Prefecture.
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