Japan pop-up shop in NYC

video in Japanese


People in New York City are getting an inside look at the latest Japanese fashions.

Famous Japanese department stores Isetan and Mitsukoshi teamed up with All Nippon Airways to open a pop-up shop in Soho.

The shop also has the backing of the Japanese government’s Cool Japan project to spread Japanese culture worldwide.

For one week, visitors can check out the latest creations from designers like Kansai Yamamoto.

The so-called Nipponista pop-up shop is open through February 13th.