TOKYO, JAPAN, February 9, 2006 --- NTV announced today that it has agreed with NTT DoCoMo, Inc. to form a strategic alliance for connected service between TV broadcasting and mobile services, and to establish a LLP jointly.


NIPPON TELEVISION NETWORK CORPORATION (NTV, headquartered at Minato-ku, Tokyo, Japan: Representative Director & President Mr. Shintaro KUBO) and NTT DOCOMO, INC. (NTT DoCoMo, headquartered at Chiyoda-ku, Tokyo, Japan: President & CEO Mr. Masao NAKAMURA) have reached an agreement to form a strategic alliance mainly for joint study to connect the datacasting service on the Mobile DTT broadcasting (called 1-SEG service) and the existing mobile services. Based on the agreement, both parties also agreed to establish a Limited Liability Partnership (LLP) for content development.


Many discussions and various studies have been made between the parties about the possible connection between TV broadcasting, like 1-SEG service which is scheduled to launch on April 1st, 2006, and mobile services.


Under such rapidly changing circumstances, NTV and NTT DoCoMo share a common thought that it would be necessary to create new types of content by connecting TV broadcasting and telecommunication, to provide more attractive services to customers and to form a strong partnership by utilizing each party's competence.


The details of the alliance and the LLP are as follows:


1. Joint study of connected services between TV broadcasting and mobile services (like 1-SEG service)

(1)Development of connected services between TV broadcasting and mobile services, such as the connection between the datacasting service on the 1-SEG platform and the existing mobile services, like i-mode as the world's most popular mobile Internet service.

(2)Joint study of new services for the upcoming 1-SEG service.

(3)Connection between TV content of NTV and the existing mobile services of NTT DoCoMo, such as V-Live, i-Motion, etc.

(4)Application of the "Mobile Wallet" phone (handset utilized for financial transactions) by NTT DoCoMo in the various events to be sponsored by NTV.


2. Establishment of the LLP

(1) LLP Name: D.N. Dream Partners LLP

(2) Business: Development, investment and production of rich content, including TV programs, for connected service with the mobile phone.

(3) Total capital: J\ 10 billion. (NTV 50%: NTT DoCoMo 50%)

(4) Date of establishment: April 3, 2006 (tentative)

(5) Period of LLP: 7 (seven) years from its establishment The LLP will further study and develop specific content.
 

Business Planning Flow Chart of the LLP