Nippon Television Network Corporation (Nippon TV) is proud to announce that the format of "Pharaoh!", the popular game show that was broadcast in Japan from July 2011 to February 2013, has been licensed abroad for the first time ever. On January 18, 2014, the Chinese remake of "Pharaoh!" will begin airing throughout mainland China.

Logo of China Remake

About Idea Asia Media:
Idea Asia Media is a production and distribution company based in Shanghai. Since 2005, the company has been purchasing the rights to formats produced in Europe and the United States and partnering with local broadcasters to co-produce remakes.

About Aniworld TV:
Established in 2004, Aniworld TV is a children's satellite channel that is part of the Hunan Media Group, a province-level broadcaster. Serving 31 major cities throughout the country, Aniworld TV has enjoyed the growing viewership of mothers and the younger population in recent years. "Crazy Stone" is slated to become the channel's main attraction in 2014.

Taping of the Chinese Remake:
Construction began on a 3,000 square meter studio in late November 2013, after consultations with the "Pharaoh!" team that had flown in from Japan. The 7 rooms that serve as the settings for the quizzes were constructed simultaneously and taping started in the beginning of 2014. In place of the Egyptian motif of the original version, the remake incorporates elements from ancient Chinese civilization. Moreover, with "stone" being the overarching theme throughout all the quiz rooms, the title "Crazy Stone" has been aptly chosen.

Consultations with the Chinese Staff, November 25-29, 2013

"Mummy Room" Under Construction in Changsha,
Hunan Province