WARNER BROS. INTERNATIONAL TELEVISION PRODUCTION ACQUIRES
NIPPON TV'S HIT GAMESHOW FORMAT "SOKKURI SWEETS"

DEAL INCLUDES WBITVP PICKING UP RIGHTS TO NIPPON TV'S POPULAR FORMAT IN THE NETHERLANDS

PRODUCTION ALREADY UNDERWAY WITH BLAZHOFFSKI PRODUCING FOR NPO1
WHO IS SET TO AIR FIRST EPISODE ON APRIL 18 th

Tokyo, Japan - April 12th, 2021 - Having just recently announced a similar deal for the award-winning format "Mute It!", Warner Bros. International Television Production (WBITVP) and Nippon TV have today announced a deal whereby WBITVP is set to develop and produce the hit gameshow format "Sokkuri Sweets."

WBITVP has acquired the exclusive rights to produce the local version of "Sokkuri Sweets" in the Netherlands, and WBITVP's production company BlazHoffski has already started production on the local adaptation titled "Showcolade" set to air on NPO1, the No.1 rated public broadcast channel in the Netherlands, where the series will air every Sunday prime-time beginning April 18th.

Since its first broadcast at Nippon TV, the format has become a phenomenon with audiences from all over Japan loving its wackiness. "Sokkuri Sweets" is a hilarious gameshow in which celebrities try to spot sweets/pastries that look identical to objects in real life. Top notch pastry chefs will create masterpieces, challenging the eyes of the celebrities. Whether it's a shoe, a plant, or a doorknob, they must distinguish if it's real or fake while only being able to view the object from a distance. The sweets can be very deceptive even when looking closely. Once they decide, there's only one way to find out: by taking a big bite.

Based on the original format, the Dutch local version "Showcolade" (meaning "Chocolate show") will have arrangements unique to the Netherlands as an export titan of chocolate. As the title says, all sweets are created by the leading chocolatiers in the Netherlands, and the only ingredient they can use is chocolate. In the final episode, the winning chocolatier is decided by how many of their works are not found out as a "fake" throughout the series.

The announcement was made today by Ms. Mikiko Nishiyama, Managing Director of International Business Development for Nippon TV who commented, "It is an immense honor to once again have WBITVP embrace another one of our crazy, Japanese game shows and deliver it to the world, not long after the phenomenal launch of "Mute it!" on SBS6 in the Netherlands this March. I have no doubt that "Showcolade" will have great success in the Netherlands and provide an entertaining treat to viewers with its sweet surprises and laughter as the chocolatiers make their country proud on this global stage."
 

About WBITVP:
Warner Bros. International Television Production (WBITVP) produces local scripted and non-scripted programming through its network of local production operations in 14 countries across Europe, Australia and New Zealand. WBITVP's production operations are responsible for both original programming as well as local versions of formats owned and controlled by the Warner Bros. Television Group, such as "The Bachelor," "First Dates," "Mental Samurai," "Game of Games" and "Who Do You Think You Are?" Where WBITVP has no local production capability, it licenses Warner Bros. formats to third parties.

ABOUT NIPPON TV
Nippon TV is Japan's leading multiplatform entertainment powerhouse and ratings champion broadcaster as well as owner of streaming giant Hulu in Japan. One of the biggest successes for the nation's finest producer of all genres of programming is the Emmy Award-winning Dragons' Den/Shark Tank, a globally successful business show format that has more than 40 versions in 186 territories across all continents of the world.
Following closely are the successes of scripted formats Mother and Woman -My Life for My Children-, whose Turkish versions have become mega-hits that have gone on to air in almost 50 territories around the world, a first for a format from Japan. Mother has also been sold to South Korea, Ukraine, France, Thailand, China and more, making it one of the most exported formats out of Asia. The Chinese remake of Mother won the Best Drama and Best Actress of the 2020 Best Internet Content Ranking at the 2020 Shanghai International Film＆TV Festival Shanghai Internet Summit.
The company is also achieving great success with gameshow formats BLOCK OUT, an action-packed game show format that has been sold to Thailand, Indonesia, Vietnam, Spain and Holland, as well as the award-winning show Mute it!, and Sokkuri Sweets, both sold to WBITVP and produced in the Netherlands.
Over 90% of its content IP is fully owned by Nippon TV, in addition to well-established businesses that span VOD/live-streaming engineering, animation/film production, fitness clubs, eSports, and android creation/digital mixed reality technology. Nippon TV is leveraging its coveted platform to revolutionize digital media in an ever-changing industry to solidify its presence and brand as a global media leader.