2022
3.14
Nippon TV heads into MIPTV 2022 with three new formats
Dark Doubt, an unscripted escape game show format,
Turbo Brain, an unscripted speed battle of the brain, and
Tall Older, a scripted romance comedy drama series
TOKYO, JAPAN - March 14, 2021 - Nippon TV, Japan's leading multiplatform entertainment powerhouse, announced today that the company will head into MIPTV 2022 with three new formats, two of which are unscripted formats, Dark Doubt (60min. eps.) and Turbo Brain (30-60min. eps.) with one new scripted format Tall Older (60min. 10eps.). All three of these formats just recently aired on Nippon TV to stellar ratings and Nippon TV will be offering these titles at MIPTV 2022 for the first time to its buyers around the world. The announcement was made by Mikiko Nishiyama, Managing Director, International Business Development, Nippon TV.
“In terms of our new unscripted formats, Dark Doubt turns its back on the traditional notion that game shows are just funny and lively. It illustrates how fear is a universal form of entertainment that fascinates people. Using night-vision and fixed-point cameras in pitch-dark spaces, the resulting visual impact is quite amazing. Turbo Brain tests the human brain's ability to make instantaneous decisions¬—a function necessary to survive. Viewers can immerse themselves in the show just like the contestants and take a shot at the quiz questions, whose difficulty levels are adjusted exquisitely so that they are tough to answer in a split second,” commented Ms. Nishiyama.
“As for our scripted title, anyone who follows our protagonist in Tall Order will want to rally behind her as she tackles the endless impossible demands from her boss in the stressful office environment in solving the myriad of business and personal troubles, and then suddenly becomes promoted as CEO against her will. On top of that, the sense of romance with a cheeky colleague and a charismatic boss makes the story even more exciting. Nippon TV's scripted formats that depict the lives of women, such as Mother and Woman -My Life for My Children-, are receiving high acclaim globally, and I am confident that Tall Order presents a story that will resonate with viewers the world over,” added Nishiyama.
Details on each format are below:
Dark Doubt first aired on Nippon TV in December 2021 to stellar ratings among young adults. The unscripted format is an escape game show with a thrilling horror twist, where seven contestants attempt to break out through the pitch-black stages in order to clear missions within a time limit. While placed in unknown locations (hospital, school, etc.), contestants must work together to navigate through the dark to escape from fear. As an additional twist, secret contestant “moles” are thrown in the mix to heighten the thrill and suspense among contestants. It is an ultimate challenge of horror, testing to see who will manage to go through the dark despite all doubts. For more information, please visit https://www.ntv.co.jp/english/pc/2022/03/dark--doubt.html
Turbo Brain series aired four episodes between November and December 2021 on Nippon TV to stellar ratings among children, teenagers, and 20-to-34-year age group, is the ultimate rapid-fire battle of the brains. Knowledge is usually power, but not in this show. Contestants will have to put their brain into turbo mode and answer questions at a supersonic speed. The universally themed questions are visually engaging and cognitively demanding. In a one-on-one knockout tournament, six contestants will compete to be crowned champion in this fun brain teasing game show. For more information, please visit https://www.ntv.co.jp/english/pc/2022/03/turbo-brain.html
Tall Older is a dramedy series which follows an executive assistant to the CEO of a startup company growing at breakneck speed. Initially the boss bombards her day in and day out with tall orders he concocts on a whim. While barely ever having time to think carefully about her future, one day her boss asks her to be the CEO of a subsidiary. Complicating things even further are the “romantic hunches” she gets as she finds herself at the mercy of her charismatic boss. Tall Older was originally broadcast weekly on Nippon TV from January to March 2022. For more information, please visit https://www.ntv.co.jp/english/pc/2021/12/tall-order.html
For more, Nippon TV's suspense scripted format Guilty Flag, which was launched last December has just finished airing with big success in Japan this March and the full storyline is now available.
About Nippon TV
Nippon TV is Japan's leading multiplatform entertainment powerhouse and ratings champion broadcaster, as well as owner of streaming giant Hulu in Japan. Over 90% of its content IP is fully owned by Nippon TV and the company has been active in bringing its content to the international market in forms of ready-mades, formats and through co-production partnerships. One of the biggest successes for the nation's finest producer of all genres of programming is the Emmy Award-winning Dragons' Den/Shark Tank, a globally successful business show format that has more than 45 versions in more than 186 countries across all continents of the world. Additionally, their hit drama series Mother has also achieved global success as the most exported scripted format out of Asia, with its format sales to South Korea, Turkey, Ukraine, France, Thailand, China, Indonesia, and Spain. The company is also known for its viewer engaging gameshow formats. BLOCK OUT is an action-packed game show format that has been adapted in Thailand, Indonesia, Vietnam, Spain, and Holland. The award-winning unscripted format Mute it!, and Sokkuri Sweets, have both been produced in the Netherlands. Sokkuri Sweets/Eye Candy is on The Roku Channel in the US, UK, and Canada. As evident by the company's success, Nippon TV is leveraging its coveted platform to revolutionize digital media in an ever-changing industry to solidify its presence and brand as a global media leader.