To convey the appeal of digital terrestrial broadcasting to its viewers, Nippon Television Network Corporation (NTV) is launching innovative, digital era-appropriate services, such as "Datacasting," "Multi-Channel Broadcasting" and "Tie-ups with Apps."

"Fully Enjoy Digital Terrestrial Broadcasting!" Campaign Week
August 29 (Monday) through September 4 (Sunday)
Program details are as follows:

1. August 29 (Monday) 24:29-24:39 "Star★Draft Meeting" x "Datacasting"
2. August 30 (Tuesday) 24:31-24:37 "TORE!" x "Multi-Channel Broadcasting"
3. August 31 (Wednesday) 24:29-24:39 "Naruhodo! High School" x "Datacasting"
4. September 1 (Thursday) 24:38-24:48 "Soccer World Cup" x "Digital"
5. September 2 (Friday) 19:00-21:24
   "2014 FIFA World Cup Asia Qualifications Third Round Match: Japan vs North Korea"
6. September 4 (Sunday) 14:00-14:55 "ZIP! Spy Daisakusen!?"
7. September 4 (Sunday) 19:58-20:54 "Sekai no Hate Made Itte-Q!"
8. August 29 (Monday) through September 4 (Sunday) Check out our programs
   using Smartphone "NTV Apps!"

"Sekai no Hate Made Itte-Q!" Digital Expansion
(1) Participate in the program via datacasting

• Participants answering all questions correctly will win a special mobile ring tone.
• Interactive service available in popular program segment "Chou Inaka ni Tomarou!" where viewers can vote via datacasting for the project they'd most like to see broadcast.

(2) Take a super HD-world tour with Imoto

• A super-HD camera follows Imoto into the Amazon to capture amazing landscapes and breathtaking scenery for viewers to enjoy on digital terrestrial broadcasting.

NTV's First Ever Multi-Channel Quiz
For six minutes on August 30 (Tuesday) from 24:31, NTV's two digital channels (041 and 042) will trial-broadcast a spin-off of popular NTV quiz show "TORE!" as part of its multi-channel broadcasting. Viewers select correct answers to the questions by choosing either channel. (i.e.: if the answer is "yes," choose channel 041 or if the answer is "no," choose channel 042)

Japan National Soccer Team x Various Digital Contents
Aside from the TV broadcast, plans are to unveil various digital contents for the national soccer team match on Friday, September 2.

(1) Message for Blue
Imagine an oversized team uniform billowing in the supporter section of the stadium. If you post a message for the Japan National Soccer Team on the Internet, it will appear on the uniform. Go to https://www.ntv.co.jp/forblue or tweet your message on Twitter. (hashtag: #forblue)

(2) Fly Uniform
By pointing your Smartphone skyward at the stadium, a message on an oversized team uniform will appear to be floating in the sky.
*Download a special app called "Fly Uniform" from the App Store for free(scheduled).
This service does not apply to the Android operating system.

(3) Datacasting
Broadcast of the match will, as always, also be available via datacasting. In addition to player information and formations, team statistics will be newly displayed. Data can be selected and displayed to further enjoy the match. You could win a gift during the half-time quiz or cast your vote in polls related to the players. Not only will you enjoy watching the match, you will have the opportunity to actually participate in the project.

Enhance Your Variety Program-Viewing with New Datacasting Projects
(1) "Star★Draft Meeting" x "Datacasting"
Only videos featuring "celebrities-in-training" with the most viewer votes (via datacasting) will be broadcast. The two-hour special datacasting broadcast on August 30 (Tuesday) will be a multiple-choice quiz format.

(2) "Naruhodo! High School" x "Datacasting"
Utilizing the datacasting feature, blocks will appear on the screen, covering the on-air screen. Navigate the character on the screen with the remote control button to launch a cannonball to break down the blocks. As the blocks are removed, a keyword will appear for you to enter a giveaway to win a prize.

During this weeklong campaign, check out programs using "NTV Apps" to fully enjoy digital terrestrial broadcasting!
Just by using the Smartphone app "NTV Apps," you can access social media sites, such as Twitter or Facebook and can even enter to win a gift, depending on the number of times you "check in" with a program.
"NTV Apps" can be downloaded from iTunes Stores or Android Market.

As part of our efforts to promote the full transition to digital terrestrial broadcasting, NTV will continue to provide appealing programs and tie-up contents.

Public Relations
Corporate Administration